STANDARDS-ALIGNED COURSE

Marketing & Management I

ABOUT THE COURSE

ico_totallessons.svg Total Lessons 40
ico_projact.svg Projects & Activities 226
ico_assessments.svg Assessments 157

SAMPLE LESSON | Marketing Concepts

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

COURSE LESSONS

  • Marketing Concepts       
  • Fundamentals of Marketing     
  • The 4 Ps  
  • SWOT Analysis   
  • Economic Process           
  • Economic Concepts        
  • International Finance & Exchange       
  • Business Cycle & Growth           
  • Competition & Free Enterprise            
  • Supply & Demand          
  • Marketing & Pricing Concepts  
  • Political & Economic Systems    
  • Trade & Environmental Regulations   
  • International Trade & Tariffs   
  • Global Marketing            
  • Distribution        
  • Distribution & Inventory Methods       
  • Sales & Services  
  • The Selling Process        
  • Customer Follow-Up      
  • Customer Satisfaction    
  • Product Service Management  
  • Product Planning & Development       
  • Branding Basics  
  • Promoting the Product  
  • Promotional Processes in Marketing   
  • The Promotional Mix     
  • Producing Print Advertisements          
  • Artistic Merchandising Design  
  • Basic Merchandising Concepts
  • Formulas for Career Success: Career Testing & Investigation
  • Exploring Careers: Marketing
  • Formulas for Career Success: Job Search
  • Formulas for Career Success: Portfolio Development
  • Formulas for Career Success: Cover Letters
  • Formulas for Career Success: Résumés
  • Formulas for Career Success: Interview Preparation 
  • Formulas for Career Success: The Interview Process
  • Formulas for Career Success: After the Interview
  • Mathematics in the Workplace